PRESS RELEASE
13 NOVEMBER 2018
Dear {firstname},
French music software and hardware specialists Arturia have announced an excited, time-limited offer for the KeyLab Essential and KeyLab MkII MIDI controllers. For review enquiries and access to our press portal, please e-mail: pr@arturia.com
Arturia announce ART OF KEYS
special offer for Arturia KeyLab range
Starts: November 13th, 2018
Ends: January 31st, 2019
Every KeyLab sold during the Art Of Keys promotion will receive bonus software titles from Arturia’s award-winning V Collection.
KeyLab Essential will include:

• Analog Lab - over 6,500 amazing synth, piano, and organ sounds
• UVI Grand Piano Model D - a superbly detailed sampled piano
• Ableton Live Lite - an introduction to one of the best-loved DAWs
• BONUS! Mini V - the most authentic recreation of Bob Moog’s famous monosynth
• BONUS! Stage-73 V - a perfectly emulated virtual Fender Rhodes
KeyLab MkII will include:

• Analog Lab - over 6,500 amazing synth, piano, and organ sounds
• Piano V - a virtual studio filled with luxurious physically modelled pianos
• Ableton Live Lite - an introduction to one of the best-loved DAWs
• BONUS! Mini V - the legendary 70s monosynth brought to life in software
• BONUS! Stage-73 V - the classic Fender Rhodes reborn for the digital age
• BONUS! B-3 V - the ultimate Hammond and Leslie combo in your computer
With so many MIDI controllers on the market at the moment, Arturia are setting themselves apart from the competition by reminding potential customers what is so special about the current KeyLab range.
SEAMLESS INTEGRATION
The “free software” you get with KeyLab MkII and KeyLab Essential aren’t just random titles, they have been designed in tandem with the KeyLab range to make the most of its features and functions. Sporting perfect integration, every knob, fader, button, switch, and pad automatically assign themselves to key parameters so users will feel like these legendary synths and keyboards are right at their fingertips.
SOFTWARE YOU’LL ACTUALLY USE
While many other companies include a huge amount of niche, limited use software to “make up the numbers”, the software titles that come with KeyLab MkII and KeyLab Essential are the real deal. The virtual instruments included in the Art Of Keys promotion are museum-quality, legendary synths, organs, and pianos brought back to life by Arturia’s award-winning modelling technology.
THE BEST OF THE BEST
Each of these amazing bonus instruments is taken directly from the Arturia V Collection, a compendium of iconic instruments that shaped the face of music for a full century. Analog Lab alone contains over 6,500 incredible-sounding, instantly usable presets. The go-to choice for countless producers, composers, sound designers, and film scorers are now available to KeyLab MkII and KeyLab Essential owners.
This amazing offer is available at retailers and web stores worldwide, and through the official Arturia site.
To discover your nearest Arturia stockist, use Arturia’s dealer locator:
Dealer Locator

For more information on KeyLab Essential, KeyLab MkII, or any of the included software titles in the Art Of Keys promotion, visit the Arturia website.
https://www.arturia.com/art-of-keys-keylabs
ABOUT ARTURIA
Founded in Grenoble, France, in 1999, Arturia specialises in the development of music software and hardware for professional and amateur musicians. They are a team of passionate people, dedicated to musicians. Their aim is to create original and different instruments, imagine new experiences, and reinvent products. Operating in 55 countries, they have offices in France, the USA, Mexico, and the UK.

To find product images and resources, visit our press portal:
Ask for your login information by sending an email to pr@arturia.com
Musically yours,
The Arturia Team
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